GUINNESS SMOOTH

110284 GUINNESS SMOOTH NIGERIA UGANDA KENYA STAGE 2 PORTRAIT KV ATL A1

110284 GUINNESS SMOOTH STAGE 2 CAMEROON PORTRAIT KV BTL A1 GOBLET

110284 GUINNESS SMOOTH NIGERIA STAGE 2 LANDSCAPE KV 48 SHEET ALT2 V2

110284 GUINNESS SMOOTH GHANA PART 2 20Mx6M LANDSCAPE KV ALT2 V2

Guinness Smooth Africa relaunch. A photography based execution but still utilising the CG bottle from the initial small launch.

The silk was photographed and then manipulated in post to closely match the 3 different bottle sizes that correspond to the relevant African markets.

The back drop was shot in the same studio and used 7 extras so they had to be carefully spaced across the back so as not to obviously repeat. The skyline was made from a shutterstock image and props that were also shot in the studio.

There were some small amends that were made to the neck foils on the bottles that required CG work in Cinema 4D.

The goblet was shot in house and constructed of several shots to acheive the look of the light coming through the liquid and previous shot of the 'head' to tie in with the correct look.

The extreme landscape sizes that are popular in Africa used elements of the label artwork to help the overall layout.